Hi, I’m Frederik.
I’m a
I help organizations transform complexity into clarity by aligning user needs with strategic ambition. With years of experience across large public institutions and leading private companies, I’m used to navigating complex stakeholder landscapes without losing sight of what matters: people.
How I solve complex product challenges
Central Denmark Region: scaling accessibility & system efficiency
Discover how I redesigned 2 million annual patient appointment letters to save public budget costs, and how I built a scalable Figma design system paired with an accessible CMS theming engine for 70+ websites.
HTH (Nobia): driving commercial ROI through transparent UX
Learn how I balanced aggressive commercial KPIs with user trust in high-stakes retail—redesigning complex pricing transparency tools and GDPR-compliant signup flows to increase conversion rates.
Esoft System: simplifying multi-stakeholder workflows
Explore a research-driven platform redesign. See how I used contextual interviews and affinity modeling to simplify complex multi-stakeholder workflows and optimize the checkout experience
CV
My expertise lies in accessibility and user experience, but my approach is broader — structured, research-driven, and grounded in real-world impact. I believe inclusion is not a compromise; it is a catalyst for better products, stronger brands, and more meaningful experiences.
UX designer
Central Denmark Region (Group Communications)
2022 - current
Digital designer
Nobia Denmark (HTH, Invita, uno form)
2019 - 2022
UX optimization
Esoft System
2018
Redesign
Intelligent Banker
2017
Cand.it Web Communication
University of Southern Denmark
2016 - 2018
BA International Communication & Multimedia
Aarhus University
2013 - 2016
My strength lies in combining solid research, structured thinking, and a genuine passion for making things better.
2M
redesigned 2 million patient appointment letters, sent out annually
After work, I recharge by being outdoors and caring for our land and houses. Creating something tangible in the present.
In my future work, I want to demonstrate that it’s not an “either/or” when accessibility and inclusion are placed in the context of business objectives.
1,3M
citizens are reached by the digital platforms I design and maintain.
Companies I worked with
